Corporate Social Responsibility

Actions of firms that contribute to social welfare, beyond what is required for profit maximization, are classified as Corporate Social Responsibility (CSR). While business scholars debated the legitimacy of CSR, consumers and investors developed clear preferences for socially responsible firms. Big corporations, in large part, responded positively, making CSR an important element of strategic management.

Rainbow: Making the difference

Philanthropy and CSR are not new words for Indian business. From times immemorial, Indian businesses have taken the responsibility of integrating themselves with social structure of the society. In modern businesses, we have glowing examples of Birla Group doing their bit in doing CSR and Philanthropy.

We at Rainbow do believe in doing our bit for the society as well. We are associated with Round Table India (www.roundtableindia.org) and Ladies Circle India (www.ladiescircleindia.org) as their active members. Through these organizations, we are working towards “Freedom through education” as the organizations motto. We are actively involved in the process:

Along with this, we are also involved when there is a call from other parts of the country and world. We have actively donated time and money for:

• Nepal Earthquake Relief
• Chennai Floods
• J&K Floods, etc.

We are also involved in Limb Donation, Blood Donation and working for Blind Schools etc. We support girl education and have supported financially all employees who are blessed with a girl child in our organization. It’s an annual feature and taken up well by our employees.